How To Spend Marketing Dollars

I found this dataset on kaggle. I thought it would be fun to build a few charts and see what
conclusions could be made. This dataset is only for 3 months of data.

Initial Exploration

Deeper Analysis

• I discovered that if you compare Male vs Female you see some interesting results
  • The Revenue from females is generally higher than the Revenue from males
  • The Gross Income from females is higher than
  • the Gross Income from males
• As a result of this simple analysis, we can conclude that it would be more beneficial to spend marketing dollars targeting females instead of males.